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Towards Building Accurate & Engaging Web Content: |
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Promoting a Special Issue of Communication Studies |
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SMGRP CMUN 237 (SSII2000) Towards Building Accurate and Engaging Web Content: Promoting a Special Issue of Communication Studies Jim Query, Ph.D. The purpose of this page is to ID my expectations for the web development that we will be doing and the accompanying content. This document should be used in close conjunction with the Writing Standards Guide, APA guide within research papers,[see classes' page], and the StyleWizard [link at the bottom of classes' page]. Handout. To ease your perusal, an outline format is employed. OPTIONAL RISK-FREE PROSPECTI DUE DATE: JULY 26, 2000. FINAL PROSPECTI DUE: AUGUST 2, 2000. WEB FINAL REPORT & PAGES DUE: AUGUST 9, 2000. POINT VALUE: 16 percent for prospectus, 8 percent for the final report, and 12 percent for final web page content. PROSPECTUS AND FINAL PAPER LENGTH PARAMETERS WHILE I DO HAVE RESERVATIONS ABOUT SPECIFYING AN EXACT LENGTH, IT IS EXPECTED THAT A SUCCESSFUL PROSPECTUS WILL SPAN ABOUT 8-10 PP. PER PERSON AND THE FINAL PAPER WILL COVER APPROXIMATELY 12-16 PP. PER PERSON. ALTHOUGH YOU WILL SHARE IDEAS AND COORDINATE YOUR ACTIVITIES WITH YOUR GRP, YOU MUST AUTHOR AN INDIVIDUAL SECTION ADDRESSING THE PARAMETERS NOTED IN THIS DOCUMENT. REQUIRED SOURCES: AT LEAST 16, INCLUDING THE TEXT. YOU MAY ALSO USE TWO OF THE CURRENT EVENT ARTICLES DISTRIBUTED IN CLASS AND FOUR NET CITATIONS. IT IS A "GOOD" IDEA TO USE SOME OF YOUR SOURCES IN THE RISK-FREE VERSION SO I MAY ID A PROBLEM WITHOUT PENALIZING YOU. IT IS REQUIRED THAT AT LEAST HALF OF THE 16 SOURCES BE USED IN THE PROSPECTUS AND ALL 16 IN THE FINAL REPORT. FORMAT: ALL PAPERS SHOULD ADHERE TO THE STANDARDS SPECIFIED IN THE WRITING STANDARD GUIDE, FOLLOW CORRECT DOCUMENTATION PROCEDURES (APA), MUST BE TYPED USING DOUBLE-SPACING, HAVE PAGE NUMBERS AND SECTION LABELS [GO TO CLASSES' PAGE]. ASSUME, ALSO, THAT YOU ARE WRITING TO A SMGRP CMUN AND SCHOLARLY JOURNAL NEOPHYTE. A "NEOPHYTE" IS ONE WHO IS NEW TO AN AREA, AND THUS, HAS MUCH TO DISCOVER. OVERVIEW AND WARNING: As your homestead (HS) invitation will indicate, this will be the second time I have attempted to integrate web development into one of my classes. I am somewhat apprehensive, as I can imagine you are. We will undoubtedly experience some "speed bumps" and may struggle at various points. Together though---armed with patience, diligence, and commitment---we can push the envelope and make a difference in the lives of those will participate in the journal's development: scholars, practitioners, graduate and undergraduate students. The challenge is great but so too are the potential rewards and I thrive on such hurdles. Hope you do as well. *VBS* WARNING: As the HS invitation also will clearly indicate, this is a professional learning opportunity with clear expectations of such behavior. Any attempt to create and disseminate content---offensive in nature or otherwise---without the prior approval of both Dr. Jim Query and the leadership of the scholarly journal, will be swiftly addressed. Those penalties include failing the assignment, failing the course, and referral to student judiciaries. ASSIGNMENT EXPLICATION: Some of these may be slightly altered to better accommodate the Educational Association's needs. You will of course be notified as that becomes necessary. We will working with the leadership of the Central States Communication Association (CSCA), as well as the Health Communication Research Interest Group. Our broad goals will be to develop engaging visual, text, and links that will help promote participation in the journal's upcoming development. 1). Based on your grp's working knowledge of similar scholarly journals, what information attributes should we address in developing specific content? [we will read key pieces that focus on web development; visit sample web sites; visit the Association's web site; and complete a net exercise]. Each of you should become fairly familiar with the nature of the Communication Studies Journal and the Association's missions, as well as its services.] Specifically, what kinds of information should we gather to help the Association tailor their web information promoting the journal? What is the rationale for your position? Are there any potential pitfalls that we should consider? If so, explicate them in some detail. To what extent does access become an issue among certain population grps? If access is an issue, suggest some strategies to help the Association overcome this barrier. 2). Drawing from the Association's orgniazational hierarchy, to what extent do we need to coordinate our efforts with other working grps in the organization? Suggest some strategies for how this might be best accomplished and maintained over-time. Be sure to integrate a discussion of systems' theory in your explication and demonstrate its relevance. [This section will require a working knowledge of the Association's communication system with the various committees and some explication should be provided in your analysis]. 3). Drawing from other, content-related journals, describe and evaluate what other non-profit, educational organizations are doing in terms of web site development focusing on scholarly journal promotion. Be sure that your evaluation dovetails with the content presented in section one [focusing on information types,potential pitfalls, and accessibility issues if appropriate]. Using the Association's hierarchy, how might working grps best accomplish the preceding objectives over-time? 4). Drawing from the CGC concept materials, construct some detailed, pilot material for consideration at the Association's website. This content should address the key issues explicated above to some extent. Your write-up should reveal how the proposed content addresses the key issues/concerns already explicated. Be sure to also indicate potentially useful web links as well. [Each grp member must address this section as it comprises the web development component of the course]. Sections 1-3 can be covered by more than one grp member; however, recall that a clear division of content must be denoted by individual authorship. Each section is equally weighted and the writing standards guide (WSG) is initially weighted at ten percent. I reserve the right, however, to increase this weighting if pervasive mechanical errors are present. All grp members MUST complete section four. |
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